Magizine ads

                The ad I chose to analyze is a jewelery ad from a Teen Magazine. The jewelery is designed by Kimora Lee Simmons, and she is modeling the jewelery in the ad. When looking at the ad it is a half body shot of the model only showing her from the waist up. Kimor Lee Simmons is in a profile position naked with her forearms pressed against her chest. The jewelery designers forearms are then completely covered with the green beaded bracelets she is trying to sell. Kimora Lee Simmons represents a very powerful and wealthy women in the celebrity world and the mood set in the ad makes you will feel that you too can be sexy and be powerful like Kimora if you have one of these bracelets. What was strange to me was the written part of the article was more serious and down to earth, whereas the photograph is sexual. The caption at the bottom of the ad is saying that these bracelets were made from biodegradable elements of the earth and fifty percent of each bracelet will be donated to a Diamond Empowerment Fund in Africa to help those who mine for diamonds. I think that this ad is drawing in the wrong crowd. If the visual portion of the ad was done more tastefully it would draw in more of the adult crowd, who are more likely to purchase these bracelets to help the foundation. 

                  The second ad I chose is an bicycle advertisement. The center focus of the ad is suppose to be the brand of bike, but instead your eye focuses on the attractive women next to the bike. Awkwardly the women is wearing an evening dress with her hair and make-up is completely done, but yet she is holding a mountain bike with flames running up the frame. On the side of the ad is written text that says "Perfect fit". These words make it seem that the women is a perfect fit for the reader, but it is really intended the the bike is a perfect fit. This ad is awkward with the way they tried to use a women's sex appeal to get readers to purchase a mountain bike. But I think the bike company is trying to make a point that this bike can be a perfect fit for anyone who purchases it whether it is an athlete or not.

           The third advertisment I chose was an magazine advertisment for a mens magazine called Che. In the ad, the main focus is on the attractive women centered in the ad wearing only her undergarments. She is laying on a bed with her forearm resting underneath her to help support her into an upright position. The women's right arm is then draped over her right leg. The model has a look of lust on her face with her tossed hair falling over her eyes. The only unusual part of the ad is the video-game controller sitting directly in front of model. Insteadof the controller being hocked into a video-game receiver, it is connected to the women's belly button. In the lower portion of the ad is written text that say, "keep dreaming of a better world." This inscription is saying that the "better world" consist of men controlling the women. What the photograph is saying is by having the women hocked up to the video-game control the man can use the controller to make the women do what he wants, like a robot. This ad is also trying to saying that if you purchase and read this magazine it will help you move toward the fantasy of a "better world".

Album ad

Stay at home mom

When looking at the historical advertisements, I chose to look at the ad of a women eating icecream with her two children. At the bottom of the advertisement is a quote that states "What idiot coined the term stay at home mom?" Then, if you look closely in the background there is a sign that says "Fiftys". At a first glance of this ad, the Fifitys sign is blured in the background and looks like that is the name of the store the women purchased the ice-cream for her kids. But I think there is a deeper meanind to the sign in the background. Back in the fiftys women didn't work. It was in consittered normal that the wifes staied at home with the children, made sure the familys needs were met and kept the house in mint condition. To answer the quote at the bottom of the ad, it was the era of the fiftys that coined the term "stay at home mom". Nowadays, wifes and mothers are frustered with the term "stay at home mom", because they are not recognised for all they do. Most people think the term "stay at home mom" literally means they stay at home and do chorce around the house all day, and thats it. By this ad showing a mother out of the house with her children, is stating a point that there is more to the lable "stay at home mom". There are statistics that say a mother that stay at home and does all the household chorce, grocery shopping, arons, planing events, monitoring the household expence and bills this is an equivalence to having a full-time job. But most women are frustered because nobody acknowledeges this, and this is what the advertisement is trying to state.

Analyzing ads

Joe Camel

Back in the 90's, magazine advertisements for promoting smoking cigarets were everywhere. More often then not, it was difficult to identify what the ad was trying to sell from the caotic surroundings. The only small clue you were given was the large package of cigarets photoshopped in the corer of the ad and the small cigaret in the persons hand. The article I am analyzing is against smoking. This negative advertisement for smoking is a photograph of "Joe Camel" in a hospital bed. Joe Camel was a very popular advertisement animal for Camel cigarets. Except this time the camel is miserable lying in his hospital-bed. His eyes are sunken in, he is sickly skinny, and he has no hair on his body indicating his is going through Chemotherapy. In this advertisement instead of the words Joe Camel posted at the top of the ad, it says "Joe Chemo". There is a small caption at the bottom of the ad stating, "The Surgeon general warns that smoking is a frequent cause of wasted potential and fatal regret". In contrast the camel is sitting in the hospital bed sadly staring down at his sunglasses. These sunglasses, represent his past and how he used to have a great paying job and life, except he regretfully destroyed his life by smoking cigarets. He had so much potential in life, and the ability to life live to it's fullest, now he can't. This advertisement is saying that it is no longer considered ''cool'' to smoke, and if you chose to smoke you are wasting your life away with a guarantee to be diagnosed with cancer.

The mood created in the advertisement is depressing and I don't think it has a very big impact on the reader. Since this advertisement is a cartoon drawing of a camel with cancer, I think most people don't take smoking very seriously. If the artist was to incorperate family members of the camel, like children, I think ads like these would help guid people to stop smoking.