Album ad

Stay at home mom

When looking at the historical advertisements, I chose to look at the ad of a women eating icecream with her two children. At the bottom of the advertisement is a quote that states "What idiot coined the term stay at home mom?" Then, if you look closely in the background there is a sign that says "Fiftys". At a first glance of this ad, the Fifitys sign is blured in the background and looks like that is the name of the store the women purchased the ice-cream for her kids. But I think there is a deeper meanind to the sign in the background. Back in the fiftys women didn't work. It was in consittered normal that the wifes staied at home with the children, made sure the familys needs were met and kept the house in mint condition. To answer the quote at the bottom of the ad, it was the era of the fiftys that coined the term "stay at home mom". Nowadays, wifes and mothers are frustered with the term "stay at home mom", because they are not recognised for all they do. Most people think the term "stay at home mom" literally means they stay at home and do chorce around the house all day, and thats it. By this ad showing a mother out of the house with her children, is stating a point that there is more to the lable "stay at home mom". There are statistics that say a mother that stay at home and does all the household chorce, grocery shopping, arons, planing events, monitoring the household expence and bills this is an equivalence to having a full-time job. But most women are frustered because nobody acknowledeges this, and this is what the advertisement is trying to state.