Magizine ads

                The ad I chose to analyze is a jewelery ad from a Teen Magazine. The jewelery is designed by Kimora Lee Simmons, and she is modeling the jewelery in the ad. When looking at the ad it is a half body shot of the model only showing her from the waist up. Kimor Lee Simmons is in a profile position naked with her forearms pressed against her chest. The jewelery designers forearms are then completely covered with the green beaded bracelets she is trying to sell. Kimora Lee Simmons represents a very powerful and wealthy women in the celebrity world and the mood set in the ad makes you will feel that you too can be sexy and be powerful like Kimora if you have one of these bracelets. What was strange to me was the written part of the article was more serious and down to earth, whereas the photograph is sexual. The caption at the bottom of the ad is saying that these bracelets were made from biodegradable elements of the earth and fifty percent of each bracelet will be donated to a Diamond Empowerment Fund in Africa to help those who mine for diamonds. I think that this ad is drawing in the wrong crowd. If the visual portion of the ad was done more tastefully it would draw in more of the adult crowd, who are more likely to purchase these bracelets to help the foundation. 

                  The second ad I chose is an bicycle advertisement. The center focus of the ad is suppose to be the brand of bike, but instead your eye focuses on the attractive women next to the bike. Awkwardly the women is wearing an evening dress with her hair and make-up is completely done, but yet she is holding a mountain bike with flames running up the frame. On the side of the ad is written text that says "Perfect fit". These words make it seem that the women is a perfect fit for the reader, but it is really intended the the bike is a perfect fit. This ad is awkward with the way they tried to use a women's sex appeal to get readers to purchase a mountain bike. But I think the bike company is trying to make a point that this bike can be a perfect fit for anyone who purchases it whether it is an athlete or not.

           The third advertisment I chose was an magazine advertisment for a mens magazine called Che. In the ad, the main focus is on the attractive women centered in the ad wearing only her undergarments. She is laying on a bed with her forearm resting underneath her to help support her into an upright position. The women's right arm is then draped over her right leg. The model has a look of lust on her face with her tossed hair falling over her eyes. The only unusual part of the ad is the video-game controller sitting directly in front of model. Insteadof the controller being hocked into a video-game receiver, it is connected to the women's belly button. In the lower portion of the ad is written text that say, "keep dreaming of a better world." This inscription is saying that the "better world" consist of men controlling the women. What the photograph is saying is by having the women hocked up to the video-game control the man can use the controller to make the women do what he wants, like a robot. This ad is also trying to saying that if you purchase and read this magazine it will help you move toward the fantasy of a "better world".